Duopoly in the 1960's

Duopoly In the 1960's. 

This was referred to the 'golden age' 

the advantages to the 2 programmes: 

• There was only 2 programmes so intern it was good content you was watching and not just random stuff.
• They never took each others ideas apart from Eastenders and coronation Street they took each others story lines.
• if you wanted to watch a pacific  thing you didn't have to channel surf it was on either one channel or the other. 
• because there was only 2 programmes it would have brought the standards up because they was trying to beat each other so it could have made it more interesting for people to watch. 

Disadvantages: 

• It could be a bit boring if you didn't like either things that was on the channels. 
• there was no target audience.