example paragraph::How was media language used to show britishness

Mis-en-scene is explored in the the pub scene in the Avengers by the sign of the pub being called ' The Inbreated Gremlin" the use of the word 'Gremlin' could link to the word 'Cremlin' which links to Russia which would scare people of the threat of there being another cold war with Russia.

 Sound is explored to fit the British the British stereotype by these quotations 'Good Evening, Good Evening.' This fits the the stereotype because British people are always so polite. Also its diegetic dialogue  so its effective as well.

Avengers Characters

how was Mrs Peel presented in episode 1?
She was presented very smartly and wealthy.Quite posh as well. She was presented that she doesn't really care if men attack her she is very confident as well.

How was Mr Steed presented in episode 1?
He is presented posh with his suit and bowler hat. this makes him look professional.

How was media language used to show the social context of 1960s?

Media Language was explored to show the social context in the 1960s by using mis-en-scene, starting with a  scene of a big female eye on Mrs Peels door. This eye is a female eye, it has heavy make up on this represents the 60s because they did heavy make up in the 60s. It was also explored by mis en scene by the outfit Mrs Peel was wearing, she was wearing a tight figure hugging black leather body suit. This links back to the 60s because the conceptive pill just came out and the 60s was when loads of people would have sex and with Mrs Peel wearing a tight figure hugging outfit its encouraging sex because how tight the outfit is.

Another way media language was explored to show social context in the 60s was by camera work. Camera work explores this because in a scene there is a 360 pan to Mr Steed its also a low angle shot of him so the audience was looking up to him, this is suggesting the alpha male theory. This links to the 60s because of the conceptive pill was released so intern it was showing how the 'alpha male' theory was staring to go. By the pill being released it was giving women the empowering moment they where gaining power in a way.

Media Language was also used to show the social context in the 60s by using sound. This is explored by diegetic and non diegetic sound. There is non diegetic music in the back round when Steed goes to Mrs Peels flat. This is a use of foreshadowing. 

Britishness in the advengers

How was Britishness represented in  season 4 episode 1?
 Costume was explored in britishness mainly because of the male character John Steed, he wore a bowler hat, a suit and carried a umbrella.You cant get more British than that!
The settings also explore the Britishness culture by setting one of the scenes in London also its not a poor part of London and its stereotypical old fashioned London. This also fits the stereotypical theory of the rich people in London being posh! Those houses today probably are not even owned buy people now because they are so expensive and that there is not many of those houses left in London at least not many left from the 1960s!   The fashion sense of the characters mainly John Steed he is compared and fitting the stereotype of a gentlemen spy like James Bond by wearing the suit. The stereotype of Britain being military based fits this stereotype because in season 4 episode 1 they do some things that it war based. For the props Steed has a bowler hat and a umbrella and they have a tea set on the train when they are travelling. They talk in a very over polite way. They both fit in the stereotypical way, they both arent overly interesting. Their dialogue is very intellectual,  they speak very posh.

homework

1. The following elements fits the target audience because the Lego movie is aimed for kids. It fits the target audience and attracts it because of the bight colours in it.Also a lot is going on in the photo so that the children wont get bored of what they are looking at. The tag line is made of lego so it attracts the children even more. The characters in the poster attracts the audience because its  all the characters in the poster which they like in the movie and that they love for example 'batman' the children loves batman and its all people that children would know.

Case Study: The town of no return.

Episode 1: the agents went to a small town, because previous agents who went there went missing so two new agents went there. Then they found out that the town was very strange and that the town was taken over by imposters and people who wanted to run the world.

Firstly the Steed goes to Emma's flat and she is fencing and asks her if she wants to be a school teacher because they need to go undercover and be agents and to check out the mysterious town.


The costumes don't really fit into the 60s stereotypical fashion. It seems that they fit like the war period. Even though they are filming this in the 60s they are covering a earlier period.

Audience appeal:

The Avengers 1965

1. Which institution (channel) produced the show?
ITV

2. Who was the primary and secondary audience, (age rating/gender/ interests ect)? The programme was on at 9PM so intern it was for 15 year olds plus. It was aimed at men and woman.


3. When did the first episode air? 7th January 1961.

4. How many viewers followed the show?

5.How many seasons where made? 6

6. What date /year did the last episode air? 21st may 1969

7. What was the budget for series 4?

1960s

Who was the most famous bands in the 1960s? How was their music different from the other decades? The most famous bands was The Beatles. The temptations. They differ from the other decades because the relate to the era and all the other decades wasn't like the 60s. They also differ because the 60s was known as the 'Golden Age' for music. The rolling stones and Pink Floyd.

What happened in 1966 that was significant in sport?It was the year that England won the world cup.

Which political party was in power? The Labour party

Main three youth group fashions ? what was the groups like? what was the stereotypes? It was influenced by Italian fashion.

Were illegal drugs according to the media a big part of the culture? Yes it was a big part to the culture. Mainly Maujina. The hippies loved it. 

What scientific development changed in women lives? They could now go on the conceptive pill. 

What significant historic events happened? England won the world cup. Feminism was created some could now get more jobs. The Vietnam war. John F Kennedy for president. 
What wars where being fought around the world? 

• 1961Cuba 
• 1965 Dominican Republic
• Vietnam war

What was people protesting? They was protesting civil rights, the student movement, anti Vietnam movement, the gays right moment, also the environmental movement. 

How would life have been different in the 1960s for women and men and different races compared to the Uk now? In the UK now people are aloud to be gay and people who has different skin colour are aloud to be in the UK no one judges it now however in the 1960s there wasn't as many rights and freedom as now.

Duopoly in the 1960's

Duopoly In the 1960's. 

This was referred to the 'golden age' 

the advantages to the 2 programmes: 

• There was only 2 programmes so intern it was good content you was watching and not just random stuff.
• They never took each others ideas apart from Eastenders and coronation Street they took each others story lines.
• if you wanted to watch a pacific  thing you didn't have to channel surf it was on either one channel or the other. 
• because there was only 2 programmes it would have brought the standards up because they was trying to beat each other so it could have made it more interesting for people to watch. 

Disadvantages: 

• It could be a bit boring if you didn't like either things that was on the channels. 
• there was no target audience. 

Televison Industries: Owner Ships.

ITV fact file 
 Popular Channels:

• ITV.
• ITV2.
• ITV3.
• ITV3.
• ITVBe.
•  CITV.
•  ITV Box Office.
• ITV HD. 

Most popular ITV channels: 

• Im a celebrity.
• BroadChurch 
• Britain's Got Talent 
• Diana Our Mother
• Coronation Street 
• Liar 
• Ant and dec Saturday night take away
• vera
• The X factor
• Little boy blue.

Other Platforms: ITV Hub.Phone, Laptop.Online

Advantages of being commercially owned? They can advertise some of their products. 

They can have sponsorship of  shows. Also they don't have to answer so much to the government. 

Most expensive programme to make: 

television industries:Owner Ship.

BBC fact file.

How many Tv channels does the abc have? BBC One, BBC Two, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament, BBC Alba)

What does BBC stand for? British Broad Band Cooperation.
 The most popular BBC channels? 

• Bing
• The grandma Norton Show.
• Strictly come Dancing
• Black Earth Rising.
• Eastenders 
• Killing Eve
• The cry.

Most Expensive programme to make: BBC Rome. 

How does the BBC generate income?As the BBC gets its money from TV licences, it does not take money from companies or shareholders, so it does not have to do what they want. ... The BBC makes extra money in several ways. One way is by selling its programmes to other broadcasting companies. It also generate income because it makes people buy TV licence. 

Other Platforms:BBC Iplayer, Laptops, Phones. 

Advantages of being publicly owned? Its less biased. 

Crime Drama Industries and Audiences

Television: Industries and Audiences.

Terminology:
Publicity owned tv channel:Owned earned paid media. Owned paid media is when you leverage a channel that you create and control.  its when its owned by the public it can not make money from advertising, such as, BBC 

Commercial TV channel: Commercial broadcasting. ... Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship.

Convergence: the process or state of converging. When you convert from a device, such a tv to laptop. 


Watershed: an event or period marking a turning point in a situation. Its when children are meant o stop watching tv such as 9;00 can have anything in and anything before 9;00 it has to be child friendly. 

Segmented Market: Market segmentation makes it easier for marketers to personalise their marketing campaigns.  Market segmentation is the process of dividing a market of potential customers into groups, or segments based on different characters.  

Mainstream: the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional. Also its when a lot of  people are there, for example football is a main stream sport. 


Self regulating: "advertising is governed by a self-regulating system"

Franchise:  providing a broadcasting service or acting as an agent for a company's products.

Channel surfing: another term for channel hop. 

PSB:   PSB means 'public service broadcasting. 

Tv Licence:  A TV Licence is a legal permission to install or use television receiving equipment, such as BBC Iplayer. 

scheduling: when you decide when a channel is on. 

Conglomerate; company that does more than one thing, such as disney. 





When was TV introduced to the uk? 1939-1940s.

In 1965 how many channels were there in the UK and what were they? 


when did ITV start and why was it different?? 22 September 1955. It was different because it was funded by advertising and not publicly owned. Whereas BBC is publicly owned and on Itv there are commercials. 

Which UK channels have to follow PSB remits? Channel3, Channel4 ,Channel5 because they are uk once. 

Who regulates TV now? 

website

summer 2018 mock dirt

Explain in which music videos which media language uses to differ from each other. refer to one example of contrasting media language in two music videos you studied to support your answer.

in the two music videos if i was a boy and uptown funk and differ because if i was a boy is in black and white which id creating more of a down and sad atmosphere where as uptown funk is a very colourful and bright and bouncy music video which makes us happy and feel like its a good song to listen to.


Refer to extract 1 in the insert. Analyse the representations of musicians is extract 1, which is from the MOJO magazine.

regulations

Who regulates these companies of television and radio.. of com
computer games- video standards council
adverts- The Advertising Standards Authority (ASA
films- bbfc

websites

the reason I have chose to do a website about the sea life charity is because people need to be more aware of what the left over plastic on the beach is really doing to the poor sea animals. I don't think its a very hard job to just put your rubbish or your plastic things in a bin or recycling bin because its unfair on animals dying from getting caught in plastic.

movie poster

Lego movie posters.

Whats the difference between Denotation and Connotation?
Connotation represents the various social overtones, cultural implications, or emotional meanings associated with a sign. − Denotation represents the explicit or referential meaning of a sign.
Detonation is what is actually there. Connotation is the hiding meaning that might come from it.. example denotation.. theres a red locker.. connotation.. red could mean danger. 



This is aimed at young children and possibly their parents. 
This poster has very bright colours in it , which attracts the audience, and brings them in. Yellow suggests happiness.. red suggests danger.. blue suggests boyish and calmness. 
We can tell that Emmet is the main character because he is at the front. 
A lot of things are going on in this poster so this will draw children in because its exciting and they have loads of things to look at.
This poster is really affective because its draws children in and it makes children would want to see it.
Connotations: The connotations is that Emmet is the hero but he doesn't know it until he meets wild style. 

Denotations: He's working class, he's a builder , he has yellow skin, he's the hero. 

Many posters where realised when the movie was first made.. they realised about 15 to start with. By them posting lots of posters it promotes the film. Here is a few posters.. The posters make the film get more attention and they see them more. its the main characters in the teaser posters

The Lego Movie Video Game

GTA5
Green Lantern
Batman


Companies normally often release tie in video games alongside films to get more money from it and video games attract the target audience and would get  people to  like the film more.

Four main reasons why they tie in video games with movies


Theories..



How the theories apply..
<<<<<



















Explain how this product - the lego movie video game image - is constructed to appeal to its target audience.

CONTENT: The images is very eye-catching and bright.
TECHNICAL CODES: The layout is very cramped but not to cramped theres a lot going on, the colour pallet is bright and has reds and blues and oranges.






Explain two reasons why a film company would release a tie in video game to a film? They would release a tie in view game to make more profit. Another reason they would do it because then it would get the movie more popular. If they like the game they would like to watch the film.

Lego Tv Advert

What do Tv adverts normally show? Tv adverts normally show the best clips or use persuasive language to engage the watcher and encourage them to want to watch them or to know more.

In dancing on ice at 7.27pm on sunday 9th February 2014- face days before the movie launched - Itv Broadcasts a world first, an ad break made entirely out of lego.. heart foundation, premier in, it created a lot of hype on social media people who didn't see it talked about it and watched it on youtube. by more people talking about would make them want to see the film. people really liked it.



The lego movie broke boundaries. I know that the lego movie broke boundaries because everyone talked about it constantly. The marketing was everywhere, adverts, tv shows, magazines.. everywhere you went there was the lego movie posters. I think that the film was successful because people still remember it today and when the lego movie first come out EVERYONE was speaking about it and buying merchandise and buying the DvD. The lego movie targeted different sections to their different target audiences by featuring bright colours for the kids and a lot of action in the film.

Lego movie marketing

Was of Marketing a film.. 

- Adverts. 

Tv Adverts.

- Merchandise.

-Trailers

-posters.

-Magazines.

  Synergy..

Leg characters.

Lego Movie.

Trailers.

Lego world sets.

16 collectable mini figures.

Range of school supplies

Sticker and activity books. 

Lego computer game. 

website.

poster

Events:

Each week in January 2014, a new character poster was released. 

Lego stores scheduled linked events.

A website enabled fans to make versions of themselves. 

Common Convention:

-Bright and Eye catching, Same colours.

-Primary colours for primary children

-Same characters, Same people. 

Always get the lego logo.

Always got lego stuff on it. 

Horizontal and Vertical Integration.

Horizontal: The parent company owns multiple companies at the same stage of the film industry. A smaller company, owned by the parent is a subsidiary. 

Vertical: The parent company owns multiple companies across different stages of the film industry.

Questions..

1)What are the building blocks to success? The building blocks to success are when you don't just please the children its when you also please the adults and make its fun thing for adults.

2)What did lego do right? The thing that they did right is that they made it fun and enjoyable for the parents too not just the adults, 

lego target audience

The lego movie is a u age rating.
The audience for the lego movie is young children and the secondary target audience is adults.


Children will like the movie audience because they like lego so they will be interested in watching the movie. Also because its a cartoon. the bright colours of the characters. The kids would also like the story line of this movie because loads is going on.

Parents/Adults would like this movie because it could relate to their real life and they like what their children are watching .

lego characters

Lego Movie Facts

1) Find out the process behind how a film is produced, distributed, marketed and exhibited. Who does what and in order. Directed:Phil Lord & Christopher Miller. Produced by: Dan Lin, Roy Lee.

2) What is CONGLOMERATE?Is a corporation that is made up of a number of different, seemingly unrelated business.

3) Who are the 'big six' Hollywood film studios? 20th Century Fox, Warner bros, Paramount Pictures, Columbia pictures, Universal pictures, Walt Disney Studios.

4) Who regulates films in the UK? Local Authorities

5) Which two main companies produced The Lego movie (2014) ? Warner Bros, Lego System.

6) who was the producer of the lego movie (2014)? Dan Lin and roy Lee.


7)Who directed the lego movie (2014)?Phil lord and Christopher Miller.

8) How was the lego movie funded?

9)Who distributed the lego movie? 20th Century Fox, Bandwidth digital realising ect...

Lego Movie Institution.

Production:
Which Company produced the film? Warner Bros, Animal Logic, Warner bros Animation, Village Roadshow, RacPac Dune Entertainment, Vertigo Entertainment.

what the production budget was: $60 million.

What Year was it filmed?: It was realised on 7th February 2014. 2013 filming started.

How long filming took/where was it filmed: 

What equipment was used for filming: lego, animation. CGI.

Nationality: American.

Who Owns the source material? 

Who is the main producer, director, cinematographer and music providers?: 
Directors: Phil Lord   & Christopher Miller.
Producers: Dan lin & Roy Lee.
Editors: David Burrow and Chris McKay.
Screen Writers: Phil Lord and Christopher Miller again.
Music Provider: Mark Mothersbaugh.

Cast: Chris Pratt (as Emmet)
Will Ferell (Lord Business)
Elizabeth Banks (Wyldstylw, or Lucy)
Will Arnett (Batman)

Distribution:

Distribution company US/UK: US

Marketing Budget: $60 million. 

Release Pattern: Australia. USA. 

Examples of Marketing and Promotion: 

What other media is it on?: DVD, IMBD.

Exhibition

Types of cinema its shown in:

How long was it on for: 1hr 40 mins.

Box office figures: Budget:

$60,000,000 (estimated)

Opening Weekend USA:

 $69,050,279, 9 February 2014, Wide Release

Gross USA:

 $257,760,692

Cumulative Worldwide Gross:

 $468,760,692

Age Classification (UK/USA): UK=PG13 USA=PG13

Primary Target Audience: young kids/Parents as they would be the ones who would be the ones buying the lego.

Double Page spread Analysis.

Double Page  Spread Analysis:

The double page spread that I have decided to analyse is the one with he picture of a man holding a gun and he has a cigarette in his mouth. because he has a cigarette in his mouth. He is holding a gun that represents the theory of Male Gender as alpha male (Gauntlett 2002.) It also represents the theory of Youth as depressed Law breaking drink/sex obsessed rebel (Hall 1904). People who read the magazine could relate to the magazine because they conduct themselves like this. 

The colour pallet is black and white. This could suggest that the man in the main image isn't caring and that he has no feelings and thats is why he was holding a gun. 

The typography is very simple. iTS very round and it could attract the target audience (the mojo readers) because the writing is very round which could mean that they are masculine

Mojo content analysis.

Typography: On this content page of this magazine it represents males a lot. The typography represents males because the style of the writing is very round and bold which could mean that the males reading this is strong and masculine and powerful males.

                                    

Colour Pallet :The colour pallet represents the target audience because there is a lot of blue in this photo. males normally like the colour blue and this could suggest that they are the ones reading the magazine.  The colour red represent the targets audience which are males because red represents violence. Also the colours red white and blue attracts and represent the target audience because it can represent British and American readers. 

Another thing that attracts the target audience is the story teasers. It attracts the target audience because it involves a lot of people that the mojo readers like, like Elvis. 

The main Image;The main image attracts the target audience because it was a really famous band in the 60's. It is a high angle medium close up. So you can see really clearly who it is in the image and it will interest the readers by a famous band that they know being on the front cover. The man in the front is in the band the Doors and he is called Jim Morrison. The look of the magazine is quite hip, and stylish for the time period.  Also Jim Morrison represents the target audience because males who don't want to grow up can relate to him because he was still partying at the age of 27 and thats how he died. 

The Lexis attracts the target audience because the stories that are getting talked about are famous people and its people that the mojo readers would have liked.

Audience Theory (Use for all exams)

radio 1 live lounge course work 2.

Song Title & Band/Artist: WHAM Last Christmas.

Target Audience (age/gender/nationality/social grade):

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	A face on a lover with a fire in his heart, A man undercover but you tore me apart.
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).	But you still catch my eye, tell me baby do you recognise me?
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..

How does non diegetic and diegetic sound attract the target audience?

It attracts the audience because of the lyrics. The lyrics that fit the theories such as the alpha male theory. That attracts the target audience because men in that situation can relate to the lyrics and it could make them like the song more.