radio 1

1; Who funds the BBC? Us//Household owners.

2; Who presents radio 1 live lounge (what DJs?) Clara Amfo is the new the radio 1 live lounge host. Nick Grimshaw, Scott Mills, Gregg James, Annie mac, Huw Stephens, Pete Tong, Dev.

3; When is radio1 broadcasted? All times of the day.

4; How can it be consumed by the target audience? It can be consumed by the target audience listening to it.

5; What is Radio1 live lounge?The  Live Lounge is a segment on the British radio stations BBC Radio 1 and BBC Radio 1Xtra. 

6; Who is the primary target audience? 15-29 years. 

7; When was it first broadcast? In the early mid 1970's. 

8; What frequency do you have to tune in to get it? 

18 mark essay:

Question- "How does diegetic and non diegetic sound represent the target audience in your 2 case study music videos"


The diegetic and non diegetic sound in my two case study music video.The vamps// Somebody to You! (target audience; USA/UK females aged 12-24 years in social grades C1-E) and Little Mix, Black magic, (target audience, USA/UK, Females aged, 9-20 in years C1-E).

Laura Mulvey  (1975) argued that women in the media are used as erotic objects of desire for males on screen and in the audience. In the music video; ' Somebody to you,' lots of girls are presented as sex objects, and who want to been seen attractive and males that want to see them as attractive.
 The male singers in this video are getting attracted by these girls.  Heres an Example.. " Thinking about a way to get you off my mind" This fits her theory. It makes males being able to link to this music video.
 

Alpha Male: 
Gauntlett (2002), argues males in the media still follow traditional stereotypes as they have shown as alpha males who control the action with violence.


In the song; "Somebody to you" there is lyrics like this; "I used to be so tough" "But every time  I look at you, I just don't care," that fit the theory because these lyrics shows that he isn't really caring about the girl. This links to the theory of being tough and alpha males. In my second case study's song, (Little mix Black Magic) has lyrics of being the alpha males; "But he aint got time" From this quotation it shows that the boys don't have time for the girls, and its linking back to the quotation. This represents males and females in the audience who can relate to these stereotypes.

music industry.

Promo Gig poster.

We had to create a poster of the band from our course work music videos i chose to do Little Mix
 performing at eden.

Is somebody to youAnalysing Music Video Diegetic & Non Diegetic Sound.

The meaning of non diegetic and diegetic sound:
Diegetic : Diegetic sound. Sound whose source is visible on the screen or whose source is implied to be present by the action of the film: voices of characters. sounds made by objects in the story. music represented as coming from instruments in the story space. Also Latin word. 


Non Diegetic: Non-diegetic sound. Sound whose source is neither visible on the screen nor has been implied to be present in the action: narrator's commentary. sound effects which is added for the dramatic effect. mood music.

KEY:

Female Gender Representation (Mulvey, 1975)

Male gender as alpha male (Gauntlett, 2002)

Male gender as sex object/new aged male (Mackillon, 2002)

Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904)

Youth as fun (Hedbirdge, 1988)

Black as criminal (Hall, 1981)

Working class as well intentioned but dumb (Butch, 1992) 

Black Magic:

All the girls on the block knocking at my door
Wanna know what it is make the boys want more

Is your lover playing on your side?
Said he loves you
But he ain't got time
Here's the answer
Come and get it
At a knocked down price

Hey

Full of honey
Just to make him sweet
Crystal balling
Just to help him see
What he's been missing
So come and get it
While you've still got time

Hey

Get your boy on his knees
And repeat after me, say

Take a sip of my secret potion
I'll make you fall in love
For a spell that can't be broken
One drop should be enough
Boy, you belong to me
I got the recipe
And it's called black magic
(And it's called black magic)

If you're lookin' for Mister Right
Need that magic
To change him over night
Here's the answer
Come and get it
While you've still got time

Get your boy on his knees
And repeat after me, say

Take a sip of my secret potion
I'll make you fall in love
For a spell that can't be broken
One drop should be enough
Boy, you belong to me
I got the recipe
And it's called black magic
(And it's called black magic)

Take a sip of my secret potion
One taste and you'll be mine
It's a spell that can't be broken
It'll keep you up all night
Boy, you belong to me
I got the recipe
And it's called black magic
(And it's called black magic)

All the girls on the block knockin' at my door
(I got the recipe)
Wanna know what it is make the boys want more
(Now you belong to me)

All the girls on the block knockin' at my door
(I got the recipe)
Wanna know what it is make the boys want more
(Now you belong to me)

Take a sip from my secret potion

I'll make you fall in love
For a spell that can't be broken
One drop should be enough
Boy, you belong to me (hey)
I got the recipe
And it's called, and it's called, and it's called black magic

Take a sip of my secret potion
One taste and you'll be mine
It's a spell that can't be broken
It'll keep you up all night
Boy, you belong to me
I got the recipe
And it's called black magic
(And it's called black magic)

Falling in love (hey)
Falling in love (hey)
Falling in love (hey)
Falling in love (hey)
Falling in love (hey)
Falling in love (hey)
Falling in love (hey)
Falling in love (hey)

Magic

The Vamps, Somebody to you:

Yeah You!

Yeah You! 

I used to wanna be

Living like there's only me

And now I spend my time
Thinking 'bout a way to get you off my mind (yeah you!)
I used to be so tough
Never really gave enough
And then you caught my eye
And now I spend my time

Thinking 'bout a way to get you off my mind (yeah you!)

I used to be so tough

Never really gave enough 

And then you caught my eye

Giving me the feeling of a lightning strike (Yeah you!)

Look at me now, I'm falling

I can't even talk, still stuttering

This ground of mine keeps shaking

Oh oh oh, now!

All I wanna be, yeah all I ever wanna be, yeah, yeah

Is somebody

 to you

All I wanna be, yeah all I ever wanna be, yeah, yeah

Is somebody to you

Everybody's trying to be a billionaire

But every time I look at you I just don't care

'Cause all I wanna be, yeah all I ever wanna be, yeah, yeah
'Cause all I wanna be, yeah all I ever wanna be, yeah, yeah

Is somebody to you (yeah you!)

I used to ride around

I didn't wanna settle down

But now I wake each day

Looking for a way that I can see your face (Yeah you!)

I've got your photograph

But baby I need more than that

I need to know your lipsNothing ever mattered to me more than this (Yeah you!)

Look at me now, I'm falling

I can't even talk, still stuttering

This ground of mine keeps shaking

Oh oh oh, now!

All I wanna be, yeah all I ever wanna be, yeah, yeah

Is somebody to you

All I wanna be, yeah all I ever wanna be, yeah, yeah

Is somebody to you

  Everybodys trying to be a billionaire

'Cause all i wanna be, yeah all i ever wanna be , yeah 

is somebody to you (yeah you!) 

Look at me now Im falling

 i can't even talk, still stuttering. 

All I wanna be, yeah all I ever wanna be, yeah yeah yeah (yeah you!) 

All I wanna be, yeah, yeah.

is somebody to you.

All i wanna be, yeah all i ever wanna be yeah ,yeah

is somebody to you (yeah you) 

All i wanna be, yeah all i ever wanna be, yeah yeah.

is somebody to you

 all i wanna be, yeah all i ever wanna be yeah, yeah. 

is somebody to you yeah you

Everybody's to trying to be a billionaire.

But every time I look at you I just don't care. 

Cause all i wanna be, yeah all i ever wanna b yeah yeah,

is somebody to you (yeah you!) 

Cause all i wanna be, yeah all i ever wanna be, yeah, yeah, 

is somebody to you 

Yeah you!

Music Videos

I have chosen to do 3. The vamps- Somebody To you ft Demi Lovato.
& little mix - Black Magic.

Little mix

Nationality: British.

Genre:Pop, R&B, Dance-Pop.

Target Audience: Females. Teenagers.

Name, Age when video was took: Black Magic. Perrie age 22. Jesy age 24. Jade age 22. Leigh- Anne age 24. 

Top Songs: Power, Secrete Love Song, Black Magic, Shout out to my ex.

Fashion Sense: They all have their own styles. But when they perform, their clothes are quite revealing. 

Record Lable: Syco, Syco music, Columbia Records. 

The Vamps:Nationality: British.

Genre: pop, rock pop. 

Target Audience: Females, and males, Teenagers. 

Name, age when video was took: Brad age 19. James age 20. Tristan age 20. 

Top Songs: Somebody to you, All Night, Can we dance, Oh cecilia. 

Fashion Sense: They all have their own styles. 

Record Label: Mercury Records, Island Records, Virgin Emi Records, EMI. 

StereoTypes

 Theorist Andy Medhurst argues the media create stereo types of groups/places through..
"Magnification of negative aspects of the group." He says this is is done to make the ruling class group ( straight, middle class, middled aged, white males.)

Gender: 

Race/Ethnicity:

"Whiteness has been naturalised, as though it is an invisible 'norm.' When it is of course an ethnic group like any other. 

S.Hall said in 1981, blacks are stereotyped as, 'The social problem" and this is a stereotype that has been embraced by hip hop culture. 

Youth: Stanley Hall (1904) 

The common mood of teenagers is a state of depression. 

Criminal activity increases between the ages 12&24..

Young people are extreme and need excitement; "Youth must have excitement and if its not at hand in the form of moral intellectual enthusiasms it is more prone to be sought in sex; drink or drugs. 

Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors; Youth as fun" and Youth as a trouble maker" 

Old Age/Disability:

Evans (1998), drawing on the works of freud and other psychoanalysis, states:

"Disable people are seen as childish, dependant and underdeveloped and are regarding as 'other' and are punished by being excluded from ordinary life. Thus popular images and rhetoric of disabled people abound which comfort us with people who are imperfect, helpless, disgusting, dribbling -  a threat to rigid ego boundaries. 

Class:

Richard Putsch (1992)  who says class males in the media are presented as "Incompetent and ineffectual, often a buffoon, well intentioned but dumb. In almost all working class series, the male is flawed, some more than others. Keith Gandal's in 2007 he said that target audience are drawn in by the; 'sentimental rags to riches story"