the ad break was played on 7.27 on a Sunday evening - so then could target family audiences.
The ad was played after dancing on ice so the families watching dancing on ice would watch that.
The Lego movie ad break included the British Heart Foundation, Confused.com, Premier Inn, Bit infinity. This promoted the lego movie by including different charities/already known brands by people carry on watching the add. it raised the brands that was involved in the advert by promoting the advert.
over 6 million people saw the lego trailer live and over 1.1 million people independently searched for it.
the adverts
gratification :
blumer and kats- who ever uses any kind of media uses it for 4 reasons
p- personal identity - the relatable one
i- information - getting info about the world
e- entertainment - diversion. want to be entertained.
s- social interaction.
could be for newspapers, music, tv, lego movie.
cross media:
posters. trailers, online, video games,
Wednesday, 8 May 2019
Friday, 26 April 2019
Music unit radio 1
explain how and why producers of radio programmes target different audiences. Refer to the radio 1 live lounge to support your answer.
Radio 1 Live Lounge has the same target audience range as BBC radio 1. The target age range is 15 to 29 year olds. The producers of radio 1 target different audiences by choosing who in particular will perform at Radio 1 Live Lounge. They target all age ranges which intern means that they target all audiences.
Using artists such as Harry Styles to perform a cover of Fleetwood Mac, it appeals to many target audiences such as X factor fans, fans of one directions, Fleetwood Mac fans, other females and males 35 and above, Rock Fans, teenage girls, British audiences, and American fans. By choosing wisely what performer they want and what song to do it increases Radio 1 Live Lounges listeners rapidly.
Radio 1 Live Lounge has the same target audience range as BBC radio 1. The target age range is 15 to 29 year olds. The producers of radio 1 target different audiences by choosing who in particular will perform at Radio 1 Live Lounge. They target all age ranges which intern means that they target all audiences.
Using artists such as Harry Styles to perform a cover of Fleetwood Mac, it appeals to many target audiences such as X factor fans, fans of one directions, Fleetwood Mac fans, other females and males 35 and above, Rock Fans, teenage girls, British audiences, and American fans. By choosing wisely what performer they want and what song to do it increases Radio 1 Live Lounges listeners rapidly.
Wednesday, 27 March 2019
website
my course work website will be a mental health website.
my aim: to create photos (at home) of writing on a girls face. then edit in photoshop. At home work on website.
my aim: to create photos (at home) of writing on a girls face. then edit in photoshop. At home work on website.
Wednesday, 13 March 2019
history of the news industry
typewriter// created in 1878 by Americans Christopher Latham Sholes, Frank Haven Hall, Carlos Gidden.
do you think newspapers will survive? how long for? what will they need to do to keep making money?
I think that newspaper will survive till the older generation dies and then i think newspapers will end up going. The older generation grew up knowing about newspapers so intern they carried on reading them through out their life so thats the only thing that they knew. If the newspapers want to keep making money they will need to make their stories interesting and wanting people to buy them so intern if the newspaper want to make money they will have to get people to buy them.
What challenges have different forms of technology posed to newspapers and their survival? The internet have a threat to newspapers. They are a threat because its easier to go on the internet than going out and finding a newspapers.
do you think newspapers will survive? how long for? what will they need to do to keep making money?
I think that newspaper will survive till the older generation dies and then i think newspapers will end up going. The older generation grew up knowing about newspapers so intern they carried on reading them through out their life so thats the only thing that they knew. If the newspapers want to keep making money they will need to make their stories interesting and wanting people to buy them so intern if the newspaper want to make money they will have to get people to buy them.
What challenges have different forms of technology posed to newspapers and their survival? The internet have a threat to newspapers. They are a threat because its easier to go on the internet than going out and finding a newspapers.
Wednesday, 6 March 2019
news
What is the purpose of news?
Entertainment
Profit
Information
Education
Influence/persuasion
Newspapers are not pub (like the bbc) they are commercial publications. Over three quarters (77.8%) of the business is owned by a handful of billionaires.
Not was not a spectator sport? No it isn't its changed, because people can participate, people can be creators, sharers and viewers.
Entertainment
Profit
Information
Education
Influence/persuasion
Newspapers are not pub (like the bbc) they are commercial publications. Over three quarters (77.8%) of the business is owned by a handful of billionaires.
Not was not a spectator sport? No it isn't its changed, because people can participate, people can be creators, sharers and viewers.
Wednesday, 6 February 2019
cuffs exam questions//homework
What do the opening scene and credits suggest/tell us about the genre, narrative and characters? What would the audience expects from the series?
The font in the opening scene in Cuffs is yellow which follows the crime drama because police cars are yellow. The colour yellow also connotes happiness, and it could also link to the setting suggesting Brighton is happy. In the opening scene there is graffiti on the walls which is suggesting that the target audience is young. because old people associate graffiti with young kids. The sound follows the crime conventions because its up beat and intriguing like crime.
How has sound be used to create meaning?(5)
The opening scene has non diegetic music which is upbeat and is showing the tv series is going to be exciting and something is going to happen. Also it suggest because its happy and modern music its for a younger generation. Also there is diegetic sound of police sirens which is showing that its a crime drama. There is diegetic sound at the beach which shows the funny and not so serious side to the crime drama - it brings the realistic side into it.
The font in the opening scene in Cuffs is yellow which follows the crime drama because police cars are yellow. The colour yellow also connotes happiness, and it could also link to the setting suggesting Brighton is happy. In the opening scene there is graffiti on the walls which is suggesting that the target audience is young. because old people associate graffiti with young kids. The sound follows the crime conventions because its up beat and intriguing like crime.
How has sound be used to create meaning?(5)
The opening scene has non diegetic music which is upbeat and is showing the tv series is going to be exciting and something is going to happen. Also it suggest because its happy and modern music its for a younger generation. Also there is diegetic sound of police sirens which is showing that its a crime drama. There is diegetic sound at the beach which shows the funny and not so serious side to the crime drama - it brings the realistic side into it.
Police Crime drama conventions
What are the audience expectations of a TV police drama?
They expect lots of crime
What kind of characters?
A alpha male. Lawyers, criminals , police officers, Detectives.
What locations?
Crime scene. Police stations. Public places. Rural and Dense places.
What values will they think will be shown?
Narrative:
A car chase. Arrests. Gory images+ Mental health storylines. Good people vs bad people. Murders.
enigma means the crime.
Example the enigma in a crime drama could be murder, rape, stealing ect..
They expect lots of crime
What kind of characters?
A alpha male. Lawyers, criminals , police officers, Detectives.
What locations?
Crime scene. Police stations. Public places. Rural and Dense places.
What values will they think will be shown?
Narrative:
A car chase. Arrests. Gory images+ Mental health storylines. Good people vs bad people. Murders.
enigma means the crime.
Example the enigma in a crime drama could be murder, rape, stealing ect..
Wednesday, 30 January 2019
exam practice cuffs
Why was the pre watershed scheduling of 8pm significant in terms of the representation they could offer? (3marks)
Yellow highlighted is where it links back to the question.
In purple its the three points.
Its significant how Cuffs is before the watershed because cuffs have a lot of representations,they address a lot of things that families or people do not like to talk about. Firstly they show a behind of a naked man, on a nudest beach. Then they show a suicide attempt with graphic shots of the arm and then there is actual suicide, a man who hung himself. They also address gay men.This is significant because people or families do not talk about these events that has happened and its not really for little kids or 10 year olds who might be watching with their families to see graphic shots of self harm. A lot of their content is more for adults. Some families might find the suicide scenes too graphic and disturbing for their children.
How were the following areas represented in the episode: Ethnicity, Gender Sexuality
(10 marks)
The episode is a good historic document of political, culture, social climate of the 2000s.
In terms of Ethnicity, they show a positive outlook towards race because the one of the main characters is a black policeman is shown as the hero. However ethnicity is also shown as negative because a white male attacks a black young person in a racist attack. This is a realistic representation because the U.K is still very racist. In the 80s and 90s black people was always portrayed as the bad person but now society is less racist however there is still ignorant people who are racist which has been highlighted through Brexit.
The episode shows gender quite negative, the gender is more focused on males in this episode the gender equality is not shared out. They portray the females as not very hardworking people and like they are not very good at their job and that they are too dumb to realise a crime happened right in front of them because they was too busy talking about how attractive Jake was This is showing how the gender equality is not shared out fairly. Its portraying the males are better than the women. They also show the olde police officer as a women who sleeps around. In tern this is not a fair representation and its seems the writer is a bit sexist.
Sexuality is shown in this episode as positive. The setting is in Brighton, which is suggesting its positive because Brighton is known as the gay capital. This relates to political situations because in 2015 David cameron legalised gay marriage. however in the episode the main character Jake Vicars who is gay, is in a scene where he is in the shower and the back ground music is very feminine which is stereotyping him as feminine. Also Jake is portrayed as not knowing what to do and that he is not very skilled so it could be suggesting that he is helpless and not that good because of his sexuality. It also links back to society because now a days more people are more open about being gay.
Yellow highlighted is where it links back to the question.
In purple its the three points.
Its significant how Cuffs is before the watershed because cuffs have a lot of representations,they address a lot of things that families or people do not like to talk about. Firstly they show a behind of a naked man, on a nudest beach. Then they show a suicide attempt with graphic shots of the arm and then there is actual suicide, a man who hung himself. They also address gay men.This is significant because people or families do not talk about these events that has happened and its not really for little kids or 10 year olds who might be watching with their families to see graphic shots of self harm. A lot of their content is more for adults. Some families might find the suicide scenes too graphic and disturbing for their children.
How were the following areas represented in the episode: Ethnicity, Gender Sexuality
(10 marks)
The episode is a good historic document of political, culture, social climate of the 2000s.
In terms of Ethnicity, they show a positive outlook towards race because the one of the main characters is a black policeman is shown as the hero. However ethnicity is also shown as negative because a white male attacks a black young person in a racist attack. This is a realistic representation because the U.K is still very racist. In the 80s and 90s black people was always portrayed as the bad person but now society is less racist however there is still ignorant people who are racist which has been highlighted through Brexit.
The episode shows gender quite negative, the gender is more focused on males in this episode the gender equality is not shared out. They portray the females as not very hardworking people and like they are not very good at their job and that they are too dumb to realise a crime happened right in front of them because they was too busy talking about how attractive Jake was This is showing how the gender equality is not shared out fairly. Its portraying the males are better than the women. They also show the olde police officer as a women who sleeps around. In tern this is not a fair representation and its seems the writer is a bit sexist.
Sexuality is shown in this episode as positive. The setting is in Brighton, which is suggesting its positive because Brighton is known as the gay capital. This relates to political situations because in 2015 David cameron legalised gay marriage. however in the episode the main character Jake Vicars who is gay, is in a scene where he is in the shower and the back ground music is very feminine which is stereotyping him as feminine. Also Jake is portrayed as not knowing what to do and that he is not very skilled so it could be suggesting that he is helpless and not that good because of his sexuality. It also links back to society because now a days more people are more open about being gay.
Wednesday, 23 January 2019
The Tv industry and Auditions
Why did Cuffs get stopped from tv.
-Break up of 'family' viewing - the fragmented audience
-Erosion of channel loyalty - the BBC viewer or Itv Viewer.
Channel Surfing
-24/7 media
-Break up of 'family' viewing - the fragmented audience
-Erosion of channel loyalty - the BBC viewer or Itv Viewer.
Channel Surfing
-24/7 media
Wednesday, 16 January 2019
Cuffs Revision Task
In the new television show 'Cuffs' they portray all the characters well. They cover different sexuality, which some people might not cover it.
Friday, 11 January 2019
Cuffs season 1 episode 1
Main Characters:
Jake Vickers - Jacob Ifan
DS Jo Moffat.
Ryan Draper
Storylines: The main character (Jake Vickers) has his first day becoming a police officer - he has to deal with a lot that day.
Jake Vickers - Jacob Ifan
DS Jo Moffat.Ryan Draper
Storylines: The main character (Jake Vickers) has his first day becoming a police officer - he has to deal with a lot that day.
Wednesday, 9 January 2019
Cuffs
cuffs were released in October 2015.
In 2015 the prime minister was David Cameron. Also in 2015 it was a year for rugby. David Cameron also legalised gay marriage. The wars that was going on in 2015.. Yemeni civi war (still on going), Tunisia war (still on going)Turkish conflict. (Still on going) There was also threat of terrorism, afghastain war, syrian war, isis, Terror attacks in the UK, Korean nuclear capability. What also happened in 2015: Blackberry riots, Brexit, Trump election, UKIP influence, Asylum seekers, refugees, financial crash of 2008.
Culture in 2015:
Social media.
iPhones.
Drug culture.
Knife crime
Rap music
video gaming violence
streaming
Human Rights
This dead was violent and negative and has created a bad impact. Its negative because lots of racism went on and drug crime terrorism, lots of wars and many more.
In 2015 the prime minister was David Cameron. Also in 2015 it was a year for rugby. David Cameron also legalised gay marriage. The wars that was going on in 2015.. Yemeni civi war (still on going), Tunisia war (still on going)Turkish conflict. (Still on going) There was also threat of terrorism, afghastain war, syrian war, isis, Terror attacks in the UK, Korean nuclear capability. What also happened in 2015: Blackberry riots, Brexit, Trump election, UKIP influence, Asylum seekers, refugees, financial crash of 2008.
Culture in 2015:
Social media.
iPhones.
Drug culture.
Knife crime
Rap music
video gaming violence
streaming
Human Rights
This dead was violent and negative and has created a bad impact. Its negative because lots of racism went on and drug crime terrorism, lots of wars and many more.
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