the ad break was played on 7.27 on a Sunday evening - so then could target family audiences.
The ad was played after dancing on ice so the families watching dancing on ice would watch that.
The Lego movie ad break included the British Heart Foundation, Confused.com, Premier Inn, Bit infinity. This promoted the lego movie by including different charities/already known brands by people carry on watching the add. it raised the brands that was involved in the advert by promoting the advert.
over 6 million people saw the lego trailer live and over 1.1 million people independently searched for it.
the adverts
gratification :
blumer and kats- who ever uses any kind of media uses it for 4 reasons
p- personal identity - the relatable one
i- information - getting info about the world
e- entertainment - diversion. want to be entertained.
s- social interaction.
could be for newspapers, music, tv, lego movie.
cross media:
posters. trailers, online, video games,
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