StereoTypes

 Theorist Andy Medhurst argues the media create stereo types of groups/places through..
"Magnification of negative aspects of the group." He says this is is done to make the ruling class group ( straight, middle class, middled aged, white males.)

Gender: 

Race/Ethnicity:

"Whiteness has been naturalised, as though it is an invisible 'norm.' When it is of course an ethnic group like any other. 

S.Hall said in 1981, blacks are stereotyped as, 'The social problem" and this is a stereotype that has been embraced by hip hop culture. 

Youth: Stanley Hall (1904) 

The common mood of teenagers is a state of depression. 

Criminal activity increases between the ages 12&24..

Young people are extreme and need excitement; "Youth must have excitement and if its not at hand in the form of moral intellectual enthusiasms it is more prone to be sought in sex; drink or drugs. 

Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors; Youth as fun" and Youth as a trouble maker" 

Old Age/Disability:

Evans (1998), drawing on the works of freud and other psychoanalysis, states:

"Disable people are seen as childish, dependant and underdeveloped and are regarding as 'other' and are punished by being excluded from ordinary life. Thus popular images and rhetoric of disabled people abound which comfort us with people who are imperfect, helpless, disgusting, dribbling -  a threat to rigid ego boundaries. 

Class:

Richard Putsch (1992)  who says class males in the media are presented as "Incompetent and ineffectual, often a buffoon, well intentioned but dumb. In almost all working class series, the male is flawed, some more than others. Keith Gandal's in 2007 he said that target audience are drawn in by the; 'sentimental rags to riches story"