Lego movie marketing

Was of Marketing a film.. 

- Adverts. 

Tv Adverts.

- Merchandise.

-Trailers

-posters.

-Magazines.

  Synergy..

Leg characters.

Lego Movie.

Trailers.

Lego world sets.

16 collectable mini figures.

Range of school supplies

Sticker and activity books. 

Lego computer game. 

website.

poster

Events:

Each week in January 2014, a new character poster was released. 

Lego stores scheduled linked events.

A website enabled fans to make versions of themselves. 

Common Convention:

-Bright and Eye catching, Same colours.

-Primary colours for primary children

-Same characters, Same people. 

Always get the lego logo.

Always got lego stuff on it. 

Horizontal and Vertical Integration.

Horizontal: The parent company owns multiple companies at the same stage of the film industry. A smaller company, owned by the parent is a subsidiary. 

Vertical: The parent company owns multiple companies across different stages of the film industry.

Questions..

1)What are the building blocks to success? The building blocks to success are when you don't just please the children its when you also please the adults and make its fun thing for adults.

2)What did lego do right? The thing that they did right is that they made it fun and enjoyable for the parents too not just the adults,