In dancing on ice at 7.27pm on sunday 9th February 2014- face days before the movie launched - Itv Broadcasts a world first, an ad break made entirely out of lego.. heart foundation, premier in,
it created a lot of hype on social media people who didn't see it talked about it and watched it on youtube. by more people talking about would make them want to see the film. people really liked it.
The lego movie broke boundaries. I know that the lego movie broke boundaries because everyone talked about it constantly. The marketing was everywhere, adverts, tv shows, magazines.. everywhere you went there was the lego movie posters. I think that the film was successful because people still remember it today and when the lego movie first come out EVERYONE was speaking about it and buying merchandise and buying the DvD. The lego movie targeted different sections to their different target audiences by featuring bright colours for the kids and a lot of action in the film.
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